Every production and publication – however big or small and on whatever medium – begins with a clear and inspirational positioning. With our own positioning tool based on decades of experience, we position anything from companies, including books, products, services, brands, locations, activities and music.
Writing, Editing, Scripting, Composing, Publishing & Distributing Cutting Edge Content
In the story on telling stories, we tell you why stories are so crucial to our lives. From Shakespeare to Formula 1, going all the way back to Gilgamesh (the first story) and based on the lessons of story-writing guru Robert McKee, we focus on the elements for creating lasting media and marketing content.
With comprehensive experience in the creation of our own media content – and based upon a workflow tool we call The Perfect Briefing – we function as partners in the conceptual stage of how and what a production or publication should look, feel and sound like to become successful.
The production stage of content closer to publication, is a delicate process which should be done with the best partners on the most fitting media possible. Being closely involved in the entire process, Innoa functions as an intermediary towards partners and media to get the ultimate emotional click with the public.
Publishing has changed so drastically with internet that the field is still very much in flux. Furthermore, the nature of the publication – book, music, film, blog & more – means content and PR strategies vary wildly. We therefore work with the worlds best and most cutting edge media to get your story everywhere.
With our feet on the ground and our tongue firmly in our cheeks, we have a very different view on modern social media techniques than the average so-called social experts. With Innoa, content and real emotion come first, the technique second. No hypes… we built lasting content distribution strategies.
The Outerweb is the future of the internet, where digital information is getting connected to the physical and even biological world around us. We are creating a world in which everything, from people to computers and from objects to living cells or even animals, will become connected. Order now: http://bit.ly/1Pr4om7.
A book on the role of human emotions in growth, creativity and innovation. Includes a series of value and emotion measuring techniques – Emote / Corporate Value Selector – based on the World Emotion Index by Roland & Rogier van Kralingen and Raphaels research. Order now: http://bit.ly/1K6Hdq8.
The Growth Engine is a book on the origins and general practices of all forms of innovation known to men. Includes The Innovation Matrix and the Wheel of Connectivity: two tools to make innovation a much better structured and at the same time much more creative process. Order now: http://bit.ly/1L9o4YD.
Financial Democracy is the long-term goal as well as the content marketing, storytelling and of course blogging principle of Symbid – The Funding Network, being the worlds first full service crowdfunding company. Innoa is responsible for strategy, content and editing. Visit: http://blog.symbid.com
Award Winning book The C2B Revolution – edited by Rogier van Kralingen – describes how crowdsourcing is turning the world to a Consumer2Business focus, instead of the other way around. The partner company that originated from this principle innovates on consumer involvement and research. Order now: http://bit.ly/1VQxkU7.
Like Emote the Corporate Value Selector is also based on the World Emotion Index. It is a simple to use online tool with which you choose your values with dozens of people, live and direct. This finally brings determining the internal values and culture of a company within reach for all small and medium enterprises.
Earopener creates beautiful dreamy music somewhere between acoustic alternative and electronic film music. The band is based upon the decades long collaboration between guitarist-singer Rogier van Kralingen, piano-genius composer Victor Butzelaar and drummer-percussionist Martijn van der Schouw. Visit: http://www.earopener.com & http://www.victorbutzelaar.com
Rogier van Kralingen is a musician, speaker and award-winning writer in the broadest sense of the word. He does production, editing and publication of books, scripts, presentations, articles and music. His specialty is the interaction between humans and technology, combined with deep insight into emotions.